One thing there’s too much of today is sharing. I’m not talking about telling the world what you had for breakfast. I’m talking about seeing something in a personalized feed online and clicking the share button. While it’s nice to see something which makes you laugh or think, clicking that share button can be too easy. Frictionless can be good, but it can also be thoughtless as well. That’s how filter bubbles are built.
You live in a filter bubble when you tailor your news feed to what you like hearing about, Friend (in caps) people with the same beliefs you have, and only expect comments in line with your perspective is on the content you share. That Share button makes this seamless. What that ensures is that you get an echo chamber effect.
I think that’s a shame. We live in an era of instant collaboration. We have amazing tools to build with. However, we mainly use that to discuss other people’s ideas which take the place of our own.
How many times do you create something unique on your own?
Isn’t it time you drove your own?