Why I’m Still Blogging: Creative Thinking and Growth

When I started this blog, I had a few different things in mind as goals. They were both personal and professional and they’re related. On one hand, my job is focused on relating technology to managing customer experiences. This has been a rapidly advancing field which has fundamentally changed the way customers and brands relate with each other. Customer experience can be defined as “The sum of all experiences a customer has with a supplier of goods and services over the duration of their relationship with that supplier.” It’s a broad concept which crosses channels and the rise of social media means that brands are now in the hands of their followers. In order to keep pace with these changes, I’ve tried to get a better understanding of digital interactions and social media by ramping my activities. This blog is certainly a part of that.
Explaining Social Media
Getting a grasp on a changing world.
Another goal was to try to transform my thinking. This may sound strange, but I made a conscious decision to be more creative and introspective. I came to that conclusion that I wanted to do more and different activities at work and investigate some personal traits which would help me get to the point where I could accomplish those ends. I started watching more TED Talks and reading more online in general. These activities helped give me some of my early blog ideas. I also started keeping notes and deliberately sought out new topics to write about at any opportunity. This has become a habit and it’s about more than writing notes. The same way I’ve started looking for more chances to capture interesting photos which you can see scattered through my blog. I’d started off using stock photos), I’ve also started looking at daily activities which are worth delving into. Again, this may seem a bit strange, but it equates to thinking through actions and interactions and trying to gel concepts around them. Somehow it’s become a part of who I am.

When I started the blog, I hadn’t heard of the term “personal brand”. Some of my reading has made me more aware of the term and its implications. I just read a reference to a definition Glenn Llopis wrote in Forbes for personal branding: “A personal brand is the total experience of someone having a relationship with who you are.” That’s eerily similar to the definition of customer experience I used above. The similarity isn’t just coincidence.

Whether it’s a company or a person, the true entity isn’t fleeting. Transparency in today’s world means that you can put a stamp on who you are and what you represent. If you don’t live up to it then people will call BS on you. If you represent something worthy and admirable AND you live up to it, then your personal brand value will rise. While I didn’t explicitly set out to raise my personal stock, it certainly has. When I get a call for advice; see reference to work I’ve done or techniques I started using in others; or have colleagues tell me that a creative tool is my kind of thing, then I can tell that I’ve shifted perceptions.

This is a self-fulfilling prophesy. If there was no risk or desire, then there would be no outcome. The outcome is that I’m someone who’s become known for thinking differently and sharing with others. That’s a real positive for my outlook and the impact I can bring to others – because I now have more to share than when I started.

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